Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war

Google prints content that “exploits, dismisses or pardons war” in Ukraine. Google has released guidelines for digital publishers that report on the current war in Ukraine. Google informs publishers that content that “exploits, dismisses or pardons war” will not be monetized in Ukraine.

Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war – Google Adsense

Under the company’s new policy, Google seeks to prevent the monetization of content that takes advantage of the war or eliminates bloodshed.

Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war Meaning

Dear publisher,

Due to the war in Ukraine, we will stop monetizing the elements that exploit, dismiss or pardon the war.

Please note, we are already enforcing Ukraine war claims when they violate existing policies (for example, dangerous or derogatory content policy prohibits violence or monetization of content that denies tragic events). To clarify this update and, in some cases, to extend our publishing guidelines regarding this dispute.

Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war

These breaks include, but are not limited to, claims that victims are responsible for their own tragedy or similar examples of blaming victims, such as claiming that Ukraine is committing genocide or deliberately attacking its own citizens.

What content was banned?

Prohibit any person or group from engaging in hate speech, propaganda or derogatory material based on their race, religion, age, disability, nationality, experience, gender, sexual orientation, or any other trait related to systemic discrimination or marginalization. According to Google.

“Google does not allow any person or group of individuals to engage in harassment, intimidation or harassment.

This means Google (or, rather, advertisers use its ad-delivery infrastructure), and publishers are not entitled to it. This is a sharp reminder of how much this particular technology company has influenced the tone and content of coverage due to its strong position in the online advertising market.

A message to AdSense publishers: Google may demonetize you for some of the content of the Ukraine war

Google strongly suggests that it only targets the most meaningless nonsense (“such as claiming that Ukraine is committing genocide”) which is certainly reasonable to say no to advertising mediators. But words like “dismissal” and “exploitation” are too broad to explain.

Is it possible to “dismiss” the war, for example, to speculate about the possibility that the war could encourage, empower, and even equip the Ukrainian ultra-right that would be difficult for the United States and the liberal governments of Zelensky to hold? Back?

Is the war being “exploited” knowing that the content of the war has a large audience? Hard times and difficult questions for everyone.